seventy-eight percent is a design manifest as well as the name of an accessories brand started by Shai Levy. The line of beautiful functional and durable bags come in a range of styles and colors, aimed for people who want something more from life.

Whitespace was approached by the designer in 2009 to help 78 percent establish an online presence through the design and development of an e-commerce website. The studio fell in love with the whimsical and colorful bags, and got to work on a simple, clean interface that showcases the brand's personality and products. Photography Nigel Gregory took the photographs on the site, which were styled by Shai himself.